Wild Turkey’s ‘behind the barrel’ programme is underway

LONDON, UK (7th July, 2017): Wild Turkey Master Distillers and bourbon-making legends Jimmy and Eddie Russell have invited the very best bartending talent from all over the globe to compete for a place on the educational ‘Behind the Barrel’ programme, and be in with a chance of winning a sneak peek into Wild Turkey’s time-honoured, traditional bourbon-making methods in Kentucky.  

Behind the Barrel is an immersive 5-day programme taking place in the home of Wild Turkey bourbon; Kentucky. The programme educates members of the bartending trade to learn the secret craft of bourbon-making from Bourbon Hall of Fame™ inductees and father/son distilling duo Jimmy Russell and Eddie Russell. From 25th -29th October, winners will divide their time between learning more about bourbon-making at Wild Turkey at the Lawrenceburg distillery and enjoying the best food and drink Louisville has to offer, including a VIP tour and tastings straight from the barrel, Louisville bourbon bar tour, the Rare Breed blending challenge, skeet shooting, campfire stories with Master Distiller Jimmy Russell, camping under the stars in the distillery grounds, and Louisville sightseeing.

Bars all over the UK have risen to the challenge, including High Water in London, Last Chance Saloon in the Midlands, Sugar Rays in Manchester, Porter & Rye and Chop House Market Street in Scotland, Hyde & Co in Bristol and Mojo Group in the North West. With only 5 winning spots available to UK participants, the competition is fierce for this once in a lifetime prize. Hopefuls have a strong bourbon foundation, and must complete three steps to enter the draw: showcase a minimum of three Wild Turkey products in their venue, clearly display all Wild Turkey products together at the back bar, and list at least one Wild Turkey product on their cocktail list for three months between June and August.

To be chosen for this up-close-and-personal experience, the participants must demonstrate that, like Jimmy and Eddie Russell, they too have an uncompromising passion behind the bar and want to tell the Wild Turkey story. Where others take shortcuts, they are committed to doing things their own way, the right way. Accounts can be rewarded by using the Wild Turkey points scheme, gaining more points by giving the brand exposure on social or running branded events for example.

For decades, Jimmy and Eddie have been committed to traditional whiskey-making methods. They have never compromised their integrity by taking shortcuts. Knowledge is passed down from generation to generation in the industry, and Eddie has learned everything from his father in the distillery from the ground up. With 99 years combined experience in the trade, they are uniquely qualified to teach bartenders every step of the Bourbon-creation process.

The prize winners will be announced on 21st August 2017, and they will be hosted by Wild Turkey in Kentucky from 25th – 29th October.


For more information on Wild Turkey, please contact
Sarah Martin at sarah.martin@thrsxty.com / 0207 580 8360

Last updated Aug 01 2017