E' l'ora del Campari: It's time for Campari

To mark the start of the first official Negroni Week in the UK on Monday 5th June, top London bars are giving away free Negronis – unlock the offer by ordering using an Italian phrase


London, UK: Campari®, Italy’s iconic red bittersweet apéritif, is launching the UK’s first ever official Negroni Week – and to celebrate, they’re partnering with some of the top bars in London to give you the chance to sample a Negroni, free of charge, on the first day of Negroni Week 2017 – Monday 5th June.

The catch? Customers will have to order the Negroni using special Italian phrase “E’ L’ ORA DEL CAMPARI, which translates to ‘It’s Time for Campari’, to receive their drink on the house.

To kick-start the official Negroni Week celebrations, the offer will be available on Monday 5th June only. The first 50 customers in each participating bar who order using the Campari catchphrase will receive a perfectly balanced drink, completely free of charge. Free drinks are limited to one per person. See T&Cs in ‘Notes to Editors’.

Some of London’s best bars are taking part, including:

  • Original Sin, 129 Stoke Newington High St, London N16 0PH
  • 100 Hoxton, 100-102 Hoxton St, Shoreditch, London N1 6SG
  • Victory Mansion, 18 Stoke Newington High St, London N16 7PL
  • Bungatini, 167 Drury Ln, London WC2B 5PG
  • Cahoots, 13, Kingly Court, Carnaby, London W1B 5PG
  • Polpo Ape and Bird, “Negroni Bar @Polpo Ape&Bird”, 142 Shaftesbury Avenue, London, WC2H 8HJ
  • High Water, 23 Stoke Newington Rd, Stoke Newington, London N16 8BJ
  • Pizza Pilgrims West India Quay, 12 Hertsmere Road, E14 4AE
  • Café Monaco, 39-45 Shaftesbury Ave, Soho, London W1D 6LA
  • Ten Bells, 84 Commercial St, Spitalfields, London E1 6LY

The Negroni Week initiative raises thousands of pounds for charities worldwide, and each of the bars participating will make a donation of one of the initiatives that Campari support.

Worldwide, the week-long international charity initiative of Negroni Week will take place from 5th to 11th June 2017, with bars and restaurants from across the world coming together over the classic Negroni cocktail – an iconic mix of Campari, gin and sweet red vermouth – to raise money and awareness for great causes.

Tapping into the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter flavours, Negroni Week 2017 is set to be better than ever.

Campari continues to play a fundamental role in both the original Negroni recipe - the ingredients of which remain unchanged to this day - as well as being featured as a key component in the new age of Negronis, where bartenders and mixologists create new takes on the classic serve.

Follow Campari on Twitter, Instagram and Facebook  to get #NegroniWeek ready, and join us in celebrating the iconic Campari-based bittersweet classic cocktail, the Negroni.

For more information about local participating bars and what’s going on in your area during Negroni Week 2017 visit: http://www.negroniweek.com.


Contact Information:

Phone: Emma Fenny (020 7331 5413) or Hannah Clark (0207 331 5374)

Email: camparibrand@cohnwolfe.com

Terms and Conditions

Free drinks are limited to one per person and will be served at the discretion of bar staff. Bar staff at each location reserve the right not to serve a customer. Only 50 free Negronis are available at each of the participating bars, and only on Monday 5th June 2017.

Official Negroni Recipe

Now a globally consumed contemporary classic cocktail, the prestigious IBA Official Drink List states Campari as one of the main ingredients.

Recipe ingredients:

  • 25ml Campari
  • 25ml Gin
  • 25ml Sweet Red Vermouth

Recipe instructions:

  • Pour all ingredients directly into old-fashioned glass filled with ice
  • Stir gently

Garnish with half an orange slice

Last updated Jun 12 2017