Raise ‘a drink for your cause’ - #negroniweek 2017 is coming

London, UK: Campari®, Italy’s iconic red bittersweet apéritif, is delighted to announce the first official Negroni Week in the UK. Now in its fifth year, the week-long international charity initiative will take place from 5th to 11th June 2017, with bars and restaurants from across the world coming together over the classic Negroni cocktail – an iconic mix of Campari, gin and sweet red vermouth – to raise money and awareness for great causes.

Tapping into the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter flavours, Negroni Week 2017 is set to be better than ever. First launching in 2013 with around 100 participating bars, 2016 saw Negroni Week expand significantly with over 60 countries signing up including the USA, Canada, Italy, Germany, Australia, New Zealand and Singapore – and the UK is officially taking part for the first time in 2017.

Underpinned by the ‘A Drink For Your Cause’ message, this year’s Negroni Week will be filled with exciting, action-packed events including guest bartender sessions. Leading bartenders from across the world are taking part, including: Jim Wrigley (behind Bourne & Hollingsworth, London), Julie Reiner (behind some of New York’s top bars), and Patrice Plante (also known as Monsieur Cocktail), who all featured in the launch of Campari Red Diaries earlier in the year. They will come together in supporting worthy causes, while also demonstrating their flair in creating well-loved classic cocktails, with one constant: Campari.

Campari continues to play a fundamental role in both the original Negroni recipe - the ingredients of which remain unchanged to this day - as well as being featured as a key component in the new age of Negronis, where bartenders and mixologists create new takes on the classic serve .

With hundreds of bars and restaurants taking part in Negroni Week 2017 in the UK, the Campari lover will be spoilt for choice as to where to enjoy this beloved cocktail. Bars and restaurants already confirmed include:

  • London: Nightjar, Oriole, Original Sin, Cahoots, Bungatini, Pizza Pilgrims, Polpo Ape & Bird, 100 Hoxton and Bourne & Hollingsworth
  • Leeds: Hedonist Project, The Grand Domino Club and Liv in'Italy
  • Edinburgh: Nightcap, Civerinos and The Black Fox
  • Glasgow: Strata, Gin 71 and Pizza Punks

This year, Campari will also be putting its social media channels to good use by providing ‘How to Negroni Week’ training tips for those looking to make the most of the week itself. Follow Campari on Twitter, Instagram and Facebook  to get #NegroniWeek ready, while also joining us in celebrating the iconic Campari-based bittersweet classic cocktail, the Negroni.

For more information about local participating bars and what’s going on in your area during Negroni Week 2017 visit: http://www.negroniweek.com.

-ENDS-

Contact Information:

Phone: Emma Fenny (020 7331 5413) or Hannah Clark (0207 331 5374)

Email: camparibrand@cohnwolfe.com

Official Negroni Recipe

Now a globally consumed contemporary classic cocktail, the prestigious IBA Official Drink List states Campari as one of the main ingredients.

Recipe ingredients:

  • 25ml Campari
  • 25ml Gin
  • 25ml Sweet Red Vermouth

Recipe instructions:

  • Pour all ingredients directly into old-fashioned glass filled with ice
  • Stir gently
  • Garnish with half an orange slice
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Last updated May 17 2017