Mission and values

We are guided by our mission and we live it through our values. We deliver on these values and translate them into everyday actions and behaviors.

Campari UK aims to remain a highly profitable top player in the global spirits industry by combining its passion for brand building with entrepreneurial drive and functional excellence.

We want to be:


  • Big enough to win, small enough to act quickly& decisively
  • Passionate Entrepreneurs
  • The “Path less travelled”
  • Long term Brand Builders
  • Unique Brands


  • Consistently grow faster than the industry
  • Aim to be in top third of industry in terms of marginality and cash generation


  • Enjoy what we do
  • Brands which are an extension of our own lifestyles
  • Energizing & rewarding work environment
  • Have a “Can do” attitude
  • Team spirit


  • Distinctive and ownable Brand Equities
  • Aspirational
  • With a story to tell

Our Values:


We recruit, develop and reward employees that work with utmost integrity and transparency. Integrity means being a responsible corporate citizen and treating all of our stakeholders correctly and with respect. Most importantly, it means ensuring that fairness, honesty and consistency are the hallmarks of our business transactions and the guiding light for our employees’ professional lives.


Passion is energy and enthusiasm that guides our beliefs and actions. We are passionate about our industry, our jobs and building our Brands. We are passionate team players,eager to go the extra mile to ensure that our customers and consumers have very positive experiences with our Brands, everyday.


We encourage and reward pragmatic problem solving in all functions at all levels. We eschew bureaucracy and strongly believe in a practical approach to problem solving. Simplicity is at the heart of our actions and our unique structure enables us to take decisions as close to the customer and consumer as possible whilst benefiting from synergies and know how throughout the group.


We firmly believe in performance driven actions and rewards. There are goals and objectives to be met everyday at the individual, team, business unit and Group level. Our focus on performance orientated action enables us to meet these goalseveryday and continuously create value for our stakeholders.

Last updated Dec 03 2015