Campari UK bolsters team with appointment of three new brand ambassadors


London, UK, 15 June 2017Campari UK has today announced the expansion of its team, with the appointment of three new brand ambassadors to work across the company’s Jamaican Rum, Whisk(e)y, and Gin Brands. The ambassadors will focus on Appleton Estate, Wray & Nephew, Koko Kanu, Wild Turkey, Glen Grant, and BULLDOG Gin – all brands which sit within the Campari UK portfolio, comprising of over 40 brands in total.

The ambassadors will be responsible for bartender training and education, direct to consumer events and masterclasses, and trade shows. Each of the three new brand ambassadors appointed have a strong bartending background and each specialises in a different spirits category.

The newly appointed ambassadors are:

  • Sam Kershaw, formerly of Dark Horse Bath, has been appointed to spread the word about Wild Turkey and Glen Grant
  • Russell Burgess, formerly of Loves Company, The Box and Mahiki London, will be working on the Jamaican Rum portfolio and focusing on Appleton Estate, Wray & Nephew, and Koko Kanu
  • James Coston, formerly of Jake’s Bar & Grill, has joined the Campari UK family as ambassador for BULLDOG gin, who has been a BULLDOG ambassador prior to the brand joining the Campari UK portfolio

11.05.2017_appleton-39-russell-burgess__In addition to the three new brand ambassadors, Campari UK has an established relationship with Paolo Tonellotto of The Hide Bar and Joseph St Clair-Ford (formerly of Disrepute), focusing on consumer and bartender engagement for the iconic Italian portfolio. Paolo and Joseph are working with bars and consumers across the country to talk about the heritage and key serves for the Campari UK Italian portfolio, which includes Aperol and Campari.

Pietro Mattioni, Managing Director of Campari UK, commented: ‘We are thrilled to welcome our new Ambassadors into the Campari UK family. We are passionate about supporting and recognising the great bartending community in the UK so it is our pleasure to be working more closely with them to help share our exciting brand stories and excellent liquids to bartenders and premium spirits drinkers for the ultimate drinking experience’.


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Last updated Jun 16 2017