Campari Red Night District set to light up East London
#RediscoverRed With Campari In A Captivating Artistic Shoreditch Takeover
April 2015: This summer, #RediscoverRed at the Campari Red Night District from 16th May – 10th June.
Since the early 1900’s, Campari has collaborated with the world’s greatest artists to create iconic artwork that perfectly captures the spirit of the brand. Now, celebrating the art of Campari in an artistic takeover of east London, the Campari Red Night District will showcase the passion and flair that has made Campari one of the world’s most enduring yet intriguing spirits.
One of the bartender’s “best kept secrets” throughout its over 150-year history, this year Campari is stepping firmly into the light and giving cocktail lovers a glimpse inside its captivating world as it brings its signature style to the streets of Shoreditch. Transforming two renowned venues – the Hoxton Gallery and Dreambags JaguarShoes, the Campari Red Night District will invite guests to Rediscover Red with a special exhibition and a collection of exciting cocktails.
From Hohenstein, to Ugo Mochi, and Leonetto Cappiello, who created the famous ‘Spiritello’ image in 1921, Campari has long been synonymous with striking, ground-breaking art. The Campari Red Night District running from 16th May – 10th June 2015 [Wednesday – Sunday 11:30am-10pm] will pay homage to the brand’s rich visual heritage, with a collection of reimagined artwork.
Taking inspiration from the most iconic Campari artworks that built the very soul of the brand, the Campari Red Night District will invite guests to The Hoxton Gallery to explore its Italian sophistication and style through a creative installation curated by renowned East London art collective Moniker Projects. Art and cocktail enthusiasts are invited to sample our signature serve Campari & Tonic and explore the installation, before completing their rediscovery with a flight of Negronis – the most renowned Campari cocktail that has captured the nation’s tastebuds, specially selected from Campari’s Worldwide Negroni Compendium.
Those with a penchant for Campari’s captivating flavour can continue the rediscovery in the Campari inspired Art Deco exhibition at Dreambags JaguarShoes. Featuring an entirely redesigned bespoke interior inspired by the era of artwork that has become synonymous with Campari, Dreambags JaguarShoes will be open to visitors every day from noon – 1am. With a bespoke menu of classic Campari cocktails, including the Americano and Negroni Sbagliato, the bar will provide the perfect backdrop to while away the summer evenings with friends and enjoy the intriguing pleasure of this enlivening spirit.
Step into the Campari Red Night District this summer and #RediscoverRed through the passion, heritage and intrigue of the world’s most iconic red spirit. Popping-up from 16th May – 10th June, the Hoxton Gallery will be open from 11:30am-10pm from Wednesday - Sunday. Dreambags JaguarShoes Campari inspired bar will be open from 12-1am daily.
For further information on the Campari Red Night District follow @CampariUK #RediscoverRed on twitter and @campariuk on Instagram.
Campari & Tonic
- 50ml Campari
- Top with Fever Tree Tonic Water
- Squeeze of fresh lime
Combine all ingredients in a rocks glass over ice and finish with a squeeze of fresh lime.
- 25ml Campari
- 25ml Gin
- 25ml vermouth Cinzano rosso
- Orange Twist
Pour all ingredients into a rocks glass filled with ice and garnish with an orange twist.
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