Campari creates N100 at the Estorick Collection: showcasing a new artistic legacy
- CAMPARI is giving people the chance to see exclusive artwork from some of the art world’s hottest emerging talents, for one day only at the Estorick Collection
- The CAMPARI Creates N100 Exhibition is a showcase of pieces created in collaboration with Central Saint Martins, inspired by the world famous Negroni cocktail
- The exhibition is on display only on the 1st October 2019, admission is free with all guests receiving a complimentary Negroni
London, UK: CAMPARI is providing Londoners with an exclusive chance to see artwork created by some of the brightest artistic graduates from world-renowned art school Central Saint Martins, at the famous Estorick Collection. This exhibition will unveil works inspired by 100 Years of the iconic Negroni – for one day only on Tuesday 1st October - – where visitors can view the exhibition free-of-charge as they sip on the cocktail that inspired the art.
Central Saint Martins is famed for producing high energy, intelligent creativity that aims to redefine and challenge the boundaries of art and design. When combined with the passion, intrigue and bold nature of the Negroni, this project has produced some stand-out pieces that will go on to define a new legacy of CAMPARI artwork.
Visitors will be treated to a range of fine art pieces, that pay homage to a cocktail that boasts an unparalleled narrative and passion: The Negroni. Over the last 100 years, the Negroni has become infamous and using this enigmatic cocktail as inspiration, four graduates of MA Fine Art; Francesco Poiana, Jan Chan, Pablo Castaneda and Rupert Whale, have each produced a piece of art which draws on a range of emotions and senses that the Negroni evokes. From the feeling when you take the first sip, to its vibrant colour and smooth taste, each piece is an artistic representation of how the Negroni makes each of the artists feel.
The Estorick Collection is the perfect setting to offer this one night only opportunity, specialising in Modern Italian Art, with emphasis on Futurism. The work will be showcased within the gallery alongside its latest Exhibition: Recreating The Lost Sculptures by bold, Avant-Garde artist, Umberto Boccioni.
This exclusive viewing opportunity precedes the winning piece of art being immortalised in November, when it is included in the Art of Negroni Exhibition at the Galleria CAMPARI in Milan. Galleria CAMPARI is the museum of the brand’s iconic artistic legacy: it opened in 2010 to celebrate the brand’s 150th birthday and it shows original advertising pieces by legendary Italian artists such as Fortunato Depero, Leonetto Cappiello and Bruno Munari. With The Art of Negroni, art from the UK will be shown alongside CAMPARI’s historical pieces.
The Estorick exhibition will provide consumers with a unique opportunity to view artworks that will then live on, alongside some of the boldest Italian artists of the modern era.
The CAMPARI Creates N100 exhibition will be open Tuesday 1st October, from 15:30 -20.30. Admission is FREE with all exhibition visitors offered a free Negroni, allowing guests to celebrate both the iconic taste and image of the 100-year-old cocktail.