BULLDOG Gin launches pop-up brunch series across London this summer in partnership with legendary Ibiza hotel, Pikes
LONDON, XXX 2017 - BULLDOG Gin and Pikes announce their ‘BULLDOG Gin x Pikes Brunch’ in London this summer; bringing the legendary spirit of Ibiza to the UK capital with a series of pop-up brunch parties.
Following the success of BULLDOG Gin’s partnership with the iconic Pikes Hotel in Ibiza 2016, the BULLDOG Gin x Pikes Brunch will be coming to London for three installments throughout the summer. Once a month, from 12-5pm, the BULLDOG Gin x Pikes Brunch will combine elements of the now institutionalized brunch party, with Ibiza’s historic party culture for a high-energy brunch experience at soon to be announced locations in the heart of the capital.
Launched in July 2016, ‘BULLDOG Brunch at Pikes’ marked the first partnership between the two stylish “dusk ‘til dawn” brands, indulging guests in a Best in Class Ibiza Experience with a menu of British / Mediterranean inspired dishes including BULLDOG Gin infused smoked salmon and the Ibiza Rocks Kobi burger.
The fastest growing and fourth largest premium gin in the world*, BULLDOG Gin is a modern gin for the modern drinker, shaking up the category. Priding itself on its bold attitude, unquestionable style and infectious sociability, BULLDOG Gin is the ideal gin to partner with Pikes Hotel and deliver a one-of-a-kind Balearic brunch experience.
Campari UK’s Marketing Director Nick Williamson said of the partnership; “We could not be prouder to be partnering with the iconic Pikes Hotel once again. BULLDOG Gin and Pikes are perfectly suited to deliver a unique, Ibiza inspired experience to our London guests.”
Pikes Hotel, the iconic 500-year-old Ibiza institution, is one of the few remaining rock n’ roll hotels steeped in legendary musical history and brimming with personality. The hotel, one of the most famous on the island, developed a notorious reputation for hedonism in the 1980s, and is associated with being a playground for the bohemian set; probably best known as the location of filming for Wham!'s 1983 hit "Club Tropicana” and for hosting Freddie Mercury’s 41st birthday.
Dawn Hindle, Owner and Creative Director of Pikes welcomes the renewed partnership with BULLDOG Gin saying: “Being such a bold and unique brand, BULLDOG Gin reflects the spirit of Pikes Hotel and is the perfect brand to partner with. We very much look forward to delivering amazing and unique experiences to our London dusk-‘til-dawn consumers.”
XXX: Call to action to buy tickets as well as copy about cocktails being served etc
*Source: IWSR 2015