BULLDOG Gin champions on-trade accounts with its “Road to Ibiza” incentive
LONDON, XXXX 2017 - BULLDOG Gin, the iconic multi-occasion gin, today launches its nationwide on-trade initiative, the BULLDOG Gin Road to Ibiza; in which a select group of bartenders will win a VIP BULLDOG Gin Trip to Ibiza during the closing weeks.
Throughout the summer, BULLDOG Gin will encourage its flagship partners to hero the gin within their venues and will award the top advocates with a bespoke, luxury trip to Ibiza, which will showcase the core characteristics of the modern gin made for a modern drinker; high-energy, versatility, sociable, stylish, instinctive and innovative.
In forming the initiative, BULLDOG Gin hopes to give back and show dedicated support to the community of influential bartenders who have helped catapult the once independently owned gin brand to the globally prestigious premium gin that it is today.
Campari’s Brand Ambassador, James Coston said, “I am excited to begin championing the people behind the cocktails, the guys and girls that put their heart and souls into creating unique and personable experiences for every individual who is lucky enough to try their concoctions. BULLDOG Gin is such a versatile gin which can be enjoyed on any occasion, so it is natural to open a different channel of conversation between consumer and bartender.”
In exchange for its continued on-trade support, BULLDOG Gin will also be championing the key accounts with use of its UK Instagram account. Throughout the summer, BULLDOG Gin will feature all the people who help create the unique customer experience delivered by each account and who share the same sociable, modern, stylish and bold personality as the “dusk-‘til-dawn” gin.
Campari’s Marketing Director, Nick Williamson says of the brand: “BULLDOG Gin has a bold attitude and infectious sociability which sets it apart from other gin brands. It’s these characteristics, along with its premium quality and unique flavour profile, which also enable BULLDOG Gin to contend with other spirit categories which play in the dusk ‘til dawn sphere. We are excited to begin working more closely with our on-trade partners who embody these characteristics and consider no better place to give our partners a BULLDOG Gin experience than in the unique, high-energy environment of Ibiza and through the excellent partners we have there.”